Wednesday, August 23, 2006
Clear evidence of the power of Thought Experiments is provided by the fact that as soon (see below) as I raise my concerns about the unhealthy interest of the Kellogg company in my bowels, it is slapped down by the Advertising Standards Authority (here). Apparently, its claim that a bowl of Corn Flakes in the morning made children 9 per cent more alert could not be substantiated. My question is: alert to what? Geography, double physics? Surely this would be a bad thing. But there is this wider point about the extraordinary seriousness with which cereal companies try to keep us alive. Nestle targets our hearts, Kellogg our bowels. The latter also had a cereal called Common Sense which, I think, they still make. Why are breakfast cereals no longer just food? Whatever happened to Kellogg's Tastes Quite Nice or Nestle's Fairly Good With Milk in the Absence of Anything Else?
Posted by Bryan Appleyard at 8:52 am