Saturday, October 21, 2006
The easiest American habit to lampoon is babbling, corporate enthusiasm. Judge, then, of my delight when I received Debbie's Weil's masterpiece The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right. It's a pity Debbie wasted that sub-title - it would be far better on a new edition of The Bible. This book is not about blogging at all, but about corporate babbling. It is, therefore, unreadable by anybody with a life. However, it does contain the corporate blogging policies of IBM and Sun Microsystems. IBM has eleven rules. Alas, I have broken only ten - I cannot claim to have provided anybody with any of IBM's confidential or proprietary information, though, of course, I would if I could. The Sun guidelines are more sane, they include, for example, the demanding injunction to 'be interesting'. However, here, too, I have failed; I do not, when blogging, 'Think about the consequences'. Never mastered that. If you don't have a life, incidentally, or need a good laugh, Debbie is here.
Posted by Bryan Appleyard at 7:36 am