Tuesday, October 03, 2006
Dazed by the party conference coverage, I am only hearing about one word in ten. And - here's the weird thing - it's always the same word! Package! Everybody keeps saying 'package'! Party hacks appear with their pale, sticky, ham-like faces and they say to Jeremy Paxman, 'I think your package was inaccurate/accurate/utterly deranged'. What they are referring to is the previous film report. But nobody in the real world describes a film report as a 'package'. The only people who do are those who have been briefed by some supposedly media-savvy wonk. But the first thing anybody with real media-savvy would say is, 'Don't under any circumstances use the word 'package'.' Apart from anything else, 'your package' addressed to Paxo sounds distractingly obscene.
Posted by Bryan Appleyard at 10:08 pm