Sunday, January 07, 2007
Though my excellent, enthralling, profound, beautifully written and extremely well spelt new book How to Live Forever or Die Trying is not supposed to be published until January 22nd, I notice Amazon now have copies in stock. I have never been impressed by subtle marketing devices. They tend to draw attention away from the product. An honest directness is the right approach to intelligent buyers. My favourite advertising campaign was Australian, the slogan was 'Eat More Beef You Bastards.' What more needs to be said? So, now, make my day, just do it.
Posted by Bryan Appleyard at 8:32 am