Tuesday, January 30, 2007
Leo Benedictus provides evidence for my own suspicion that conventional advertising is dead, killed by fatigue among both advertisers and their audience. Much as one would like to celebrate this, there is a serious downside. The new fashion is for 'stealth' and 'buzz' marketing, all of which is basically deception. 'Ethical,' says Graham Goodkind of the Sneeze marketing agency, 'is a funny word.' How very true. Meanwhile, we are to have a 'Las Vegas-style super-casino' in Manchester. The thing about pure gambling of the type involved in this joint - not skill games like poker - is that it is an elaborate attempt to conceal from the punter one glaringly obvious truth. He is bound to lose. It is, in other words, another form of stealth marketing. The conspiracy to conceal the real takes many forms, not that one would notice.
Posted by Bryan Appleyard at 3:40 pm