Wednesday, June 13, 2007
I see The Apprentice is now reaching some kind of climax. I interviewed Sir Alan Sugar when this show began - a nice bloke but a rather rough and ready business type who evidently had problems with my corduroy suit - not sharp like Sugar's, but Issey Miyake. After the article appeared, he said somewhere that the remarks about the producers - 'these bloody arty-farty, creative a***holes, right?' - were off the record. They weren't, I never make that mistake. He thought they were because we had agreed he was off the record at one point and had forgotten we had gone back on. He speaks so impetuously when he gets excited, he evidently loses track. The show I now find unwatchable, primarily because of its dated and implausible view of the business exec. All these kids play at being hard-nosed, aggressive types who would trample on their grandmothers to make a sale because that's what the persona Sugar has adopted for the show seems to want. In practice, I find it hard to imagine any real businessman taking these people seriously and I certainly can't imagine trying to have a conversation with any of them. The show is, in short, a cartoon view of business. But that's television for you.
Posted by Bryan Appleyard at 7:59 am