Wednesday, July 11, 2007
To return briefly to the subject that made this proud blog what it is today - breakfast cereals - I must report that, while browsing in my supermarket today, I came across a product of the sinister Kellogg's organisation called... Just Right. Just Right?! I think not, Mr Kellogg - especially as it describes itself, nauseatingly, as 'a harmony of wholewheat, corn and rice flakes with raisins, dates and dried almonds'. That's not a breakfast cereal - that's a cry for help. Appleyard has established, beyond peradventure, the supremacy of the Shreddie among manufactured cereals and the Steel-Cut Oat among less processed cereals - there is no more to be usefully said. It's the end of the road, Kellogg - efforts like Just Right simply reek of desperation.
Posted by Nige at 11:42 am