Wednesday, July 11, 2007

Breakfast Cereals - The End Of The Road?

To return briefly to the subject that made this proud blog what it is today - breakfast cereals - I must report that, while browsing in my supermarket today, I came across a product of the sinister Kellogg's organisation called... Just Right. Just Right?! I think not, Mr Kellogg - especially as it describes itself, nauseatingly, as 'a harmony of wholewheat, corn and rice flakes with raisins, dates and dried almonds'. That's not a breakfast cereal - that's a cry for help. Appleyard has established, beyond peradventure, the supremacy of the Shreddie among manufactured cereals and the Steel-Cut Oat among less processed cereals - there is no more to be usefully said. It's the end of the road, Kellogg - efforts like Just Right simply reek of desperation.

8 comments:

  1. Keep up, Nige, Just Right has been around for donkey's. It rates a 6 out of 10 in my book - you need to add your own raisins to make it sufficiently interesting. Just Average.

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  2. If you have to eat a cereal - Why? - I suspect Shreddies is as good as it gets. I, however, have happily come over all German and switched to Cheese & Ham.

    Come on in, the Pumpernickel is lovely.

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  3. Been around for donkey's? Dear lord - what other cereal offenders have I missed? Totally Feckin' Perfect? The Dog's B*ll*cks?
    I am not, of course, a cereal man myself...

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  4. Susan B., toast-eater,July 11, 2007 3:41 pm

    What they really wanted to name it was "Just Regular," but they feared that would turn off the younger crowd. (I trust "regularity" means the same thing in G.B. as the U.S. of A.)

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  5. I'm tempted to say any more f******g breakfast posts will reek of desperation but I'm far too polite.

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  6. It means exactly the same thing, Susan. So, what kind of man are you, Nige? And what were you doing on the cereal aisle if, as you say, you're not a cereal man. And don't give me that "I'm just a regular kinda guy" because, de facto, you couldn't be.

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  7. Nige, I was once told that this was the end of the road for breakfast cereals (and life itself for that matter). The best that can be said for it is that, although those consuming it are probably in desperation, there is little doubt that they leading their lives quietly as a result.

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  8. That, Ronin, is the end of the road in every sense - I felt my life force draining away halfway through the first sentence...
    Neil, I was browsing amid the cereals in search of inspiration, in my capacity as roving ambassador of the world's greatest cereal-based blog. My own breakfast, since you ask, is late (after 10) and light - usually a croissant or something along those lines, with much coffee - we've been here before... Andrew, you have a point. As ever.

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