Wednesday, August 22, 2007
I have been remiss. My last Ponder Post was on July 7th. I must not abandon the project of solving all outstanding problems. Humanity is counting on me. But Ponder Posts are back with a big one. Shredded Wheat - not the bite-sized variety - comes in boxes of paper packages, each of which contains three pillow-shaped - er - thingies. Since two thingies ought to be enough for any man, why do they do this? Say I consume my two thingies on the first morning of a new pack. One is left over for the next day, but, by then, of course, it will have lost its edge of freshness. That may seem bad enough, but on Day Two my prospects worsen considerably. I consume the slightly staler thingy along with one more from a new three-pack. This leaves TWO thingies to grow stale over night. On Day Three, I am condemned to an all stale breakfast, though I can console myself with the thought that, on Day Four, my day will get off to a bright start with two absolutely fresh thingies. But then there is Day Five and the whole cycle starts again. Surely some packaging rethink is not beyond the wit of the Shredded wheat company. Or do they have some darker motive?
Posted by Bryan Appleyard at 6:03 am