Tuesday, October 23, 2007
Air Canada is an airline at the cutting edge. Its latest innovation is the goldfish check-in. The brains of its staff are specially programmed to forget everything as soon as they have checked somebody in. So, when a new customer appears before them, something like this goes through their minds:
'An entity in my visual field is occupying space and reflecting light. It moves. It is shaped like me. But what am I? This entity is pushing something towards me. What does it want me to do?'
And so on until they succeed in identifying themselves as people who check in passengers, usually by calling somebody on what they have finally worked out is a phone and then hanging on for half an hour. This, of course, takes a long time. But Air Canada passengers don't mind. In fact, airline passengers in general don't seem to care how badly they are treated. Is there any industry that has so ruthlessly and systematically lowered its standards and got away with it? Well, maybe television.
Posted by Bryan Appleyard at 7:08 am