Saturday, December 01, 2007
Nicole Kidman advertises Chanel No 5, primarily on one of the most expensive TV ads ever made. This ad, made by Baz Luhrmann, is also, as I once pointed out at some length, one of the worst ever made. Now Kidman is suing the Telegraph over a claim in its diary that No 5 was not her favourite smell - the diarist claimed it was Jo Malone's White Jasmine and Mint. Odd that, I'd have had her down as a Guerlaine girl, but there you go. Smell ads are one of the more curious symptoms of Christmas. They are all, basically, exactly the same, whether flogging Stench by Calvin Armani or Emetic by Dolci & Boss. One always assumes that, come January, the entire population will be emitting exotic odours, but they never do. Perhaps they're saving them for a special occasion, like next Christmas. Personally, I find being given a smell offensive - my natural odour is so very fine and, anyway, I never know how much to put on. There's nothing worse than getting into a lift and realising you smell like an unwanted Christmas present that's been smashed with a hammer.
Posted by Bryan Appleyard at 8:55 am