Friday, January 25, 2008
James Bond film titles are a unique literary genre. Some are routine - Casino Royale, Dr No, Goldfinger. But most are quite meaningless - A View to a Kill, Die Another Day, Never Say Never Again, You Only Live Twice, Tomorrow Never Dies, The World is Not Enough, The Living Daylights. This group is interesting, no other films series has such titles. None of this latter group have any special connection to the film to which they are attached. All seem intended to suggest some kind of fatal encounter, but the technique varies. Breaking this group down further, we have the hortatory - Never Say Never Again, Die Another Day, the proverbial - Tomorrow Never Dies, You Only Live Twice, the thrillerish - The Living Daylights, A View to a Kill and the philosophical - The World is Not Enough. Yesterday the title of the latest was unveiled with a flourish that suggested it was an event as important as the film itself. The title is Quantum of Solace. It is the worst Bond film title ever and, I predict, it will be abandoned before the movie is released. Meanwhile, I feel I can help. I suggest Tomorrow is Too Early, Too Many Spies Die Just Before Dawn or, my favourite, Never Die Twice.
Posted by Bryan Appleyard at 7:04 am