Thursday, February 28, 2008
Talking of women's matters, I had the deeply unpleasant experience last night of catching Jane Fonda's special Mother's Day commercial for her current paymasters, L'Oréal. With its manipulative blending of mushy sentimentality and faux-tough, quasi-feminist 'Hey look at me, I got older, I'm a grandmother, but that's OK' message (Yes Jane, you're OK because you're a film star with lots of money, good genes and an ego the size of California), its cheesy, grovellingly flattering camerawork and toe-curling 'Every mum is worth it' payoff, I think it was perhaps the most completely nauseating ad I've ever seen. There was a website addresss too, which, to protect bloggers' sensibilities, I shall not present as a link - www.everymumisworthit.com.
Posted by Nige at 1:06 pm