Thursday, March 06, 2008
My enthusiasm for Apple has been on the wane lately - I have been subject to a series of appalling computer crises. But it perked up on reading this quote from Steve Jobs - 'We do no market research. We don't hire consultants.' I have long held that the quality of a company is inversely proportional to the size of its marketing department and the number of its management consultants. Needless to say, Apple is officially the most admired company in the world.
Posted by Bryan Appleyard at 7:23 am