Tuesday, June 24, 2008
I was going to post on the Heinz Deli Mayo TV ad that showed two men kissing, but, somehow, it all seemed so damned obvious - an 'ishoo' waiting to be discussed. Now, however, it has become interesting. Heinz has pulled the ad as a result of 200 complaints to the Advertising Standards Authority. (I never know which word is funnier, 'standards' or 'authority'.) Nigel Dickie of Heinz said, in justification that the ad was meant to be humorous. What on earth does he mean by that? Are married gays making sandwiches funny? If not that, what? Perhaps we're just supposed to fall about laughing at the mere fact of two male partners. Come on, Dickie, stop squirming, what did you mean? Let me guess - it's funny because getting the ad being complained about and then pulled was all part of the game plan. As ever, the advertising industry succeeds in making the world just that little bit worse.
Posted by Bryan Appleyard at 11:43 pm