Monday, July 07, 2008
Coca-Cola is going for heritage with its new ad, evoking the creator of the drink John Stith Pemberton. This would appear to be a bold move. Pemberton, it seems, was a morphine addict. He claimed Coke cured dyspepsia, neurasthenia, headaches, impotence and, yes, morphine addiction. One of its ingredients was cocaine. Coke is now loaded with high fructose corn syrup which, personally, I wouldn't touch with a barge pole. But I guess advertisers can sell anything. Coca-Cola once tried to sell us Dasani, basically Sidcup tap water run through the industrial equivalent of a Brita water filter. It was laughed out of existence in Britain. And advertisers are still telling us that sour milk with sugar has mysterious beneficial properties, a theory of Mechnikov's based on no evidence whatsoever.
Posted by Bryan Appleyard at 6:02 am