Sunday, November 30, 2008
But, on the other hand, James Gleick in the NYT makes a stirring case for the (upmarket) survival of another dead tree technology, the book.
'What should an old-fashioned book publisher do with this gift? Forget about cost-cutting and the mass market. You won't win on quick distribution, and you won't win on price. Cyberspace has that covered.
'Go back to an old-fashioned idea: that a book, printed in ink on durable paper, acid-free for longevity, is a thing of beauty. Make it as well as you can. People want to cherish it.'
Ditch downmarket - it is the way of the future.
Posted by Bryan Appleyard at 6:14 am